Trademark applications (and registrations) provide you with the tools to protect your business and investment; in realization they will become your most effective business asset. There is a very common misconception that registering a company, purchasing the fields and registering for tax purposes provides you this legal rights to protect your brand. This is simply not the case; only a registered trademark can provide you with the legal backing to secure your venture and its future treatments.
Questions often arise whether to register a trademark. The simple answer is that it is imperative, providing the only form of protection that delivers exclusive legal rights to use the company trademark for your specific goods and services, both in the offline and online environments; affording the business the capability to stop others from together with your brand and potentially damaging the reputation of the company.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Such as logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and suppliers. The inclusion of a written description for this business’ offerings provides the legal specifics of insurance coverage. It is important that the range of merchandise and/or services that enterprise produces is correctly classified into one of the 45 separate categories in the market.
It is important to spotlight that trademark applications are country specific. For instance, this means that when you’ve got a trademarked business in New Zealand that is actually trading, or is proposing to trade, in Australia you should protect the brand and business conception in australia too. Having rights to the brand, logo and product offerings in New Zealand does not mean that you own the same rights in Australia; a separate trademark application must be typed.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark objection India. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights cord less mouse with the trademark. Once an application is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the application. However, objections are rare and the associated with trademark applications progress straight through to registration. The particular trademark registration is approved, the business will receive certification and approval to be the exclusive user for this specified trademark for all the different goods and services inked under the application.